Welcome to Maui
Maui, known as the Valley Isle, is a place of harmony, offering a balance of adventure and relaxation. The spectacular sunrises at the summit of the dormant Haleakalā Crater draws visitors from around the world and is worth every minute of the early start, whilst the scenic Road to Hāna, with its winding roads and hidden waterfalls, teaches the value of appreciating the journey as much as the destination. Upcountry Maui offers coffee and pineapple plantations, farmers markets and farm to table dining experiences, and pretty country towns like Madawao offer a glimpse of rural life far removed from the luxury resorts of Wailea and Kapalua Bay. Maui is also famous for its long and beautiful beaches - the island has more than 80 of them in total, more than any other Hawaiian Island!
Discover the Magic of Maui
Maui offers a wealth of highlights that are not to be missed. A must-see is Haleakalā National Park, especially at sunrise, when the landscape transforms into a dazzling sea of colours. Another natural wonder is the ʻĪao Valley State Monument, where the striking ʻĪao Needle - a towering green rock - rises majestically from the valley floor. This site holds deep cultural significance as the location of historic battles and now invites visitors to enjoy reflective walks through its lush, verdant vegetation. Those interested in local agriculture should take a tour of one of the many farms in Kula, such as fragrant lavender fields or former sugarcane plantations that tell the story of the island's agricultural heritage. Between December and April, Maui becomes one of the world's premier whale watching destinations, with humpback whales breeding and calving in the warm protected waters of the Au'au Channel. Completing the Maui experience is snorkelling at Molokini Crater - a crescent-shaped marine reserve - where crystal-clear waters reveal vibrant coral gardens and an abundance of tropical fish.